Co-working’s Customer Service Lesson for Commercial Real Estate

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The Relevance What to make of the surging growth of co-working…
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Case study: Wheeler/Brand

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After a long career building real estate organizations at Wells…

Messaging a Commercial Real Estate Brand: Two Key Components

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A few weeks ago I was with a client firm looking for a fresh…

Bricks, mortar and words: Three ways to refine a commercial real estate message

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Too many space users approach real estate as if it were a commodity—a…

Research reports: What distinguishes good research writing? (Part 2 of 2)

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I’ve been using this space to compare two recent research reports…

Research reports: A missed opportunity (Part 1 of 2)

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One of the more exciting issues in corporate real estate these…